As part of Devro's commitment to the industry we constantly review current market data to ensure manufacturers and retailers alike are up to date with market opinions and developments.
The data used in this section has been sourced from Taylor Nelson Sofres and Conquest Market Research. The research carried out by Taylor Nelson Sofres once again demonstrates the key factors affecting consumer buying decisions when considering sausage.
Once again the research shows very clearly that
are the key factors considered when purchasing premium sausage. The type of casing is not considered by the consumer, as long as it does not affect the three key areas. This section provides accurate, substantiated information to show why using Devro collagen casing is the natural choice.
Question: Do you have a preference for the shape of the sausage?
Conclusion: Where a preference is expressed, consumers prefer a straight sausage.
Base: All frequent/medium/light users
Question: What is important about the appearance of a sausage before it is cooked?
Conclusion: Even when prompted, shape and sheen score very low. Important criteria are colour, firmness and meat show.
Base: All frequent/medium/light users
Question: What are sausage skins made of?
Conclusion: Consumers do not know and most have never considered the origin of a sausage skin.
Base: All frequent/medium/light users
Source: Usage and Attitude survey Taylor Nelson Sofres
Question: What makes a sausage high quality?
Conclusion: Consumers do not take the casing into account when deciding what makes a sausage high quality.
Source: Conquest Market Research - Base: All respondents
Attitudes to traditional and premium
Consumer Concept Associations
Question: What makes a sausage traditional?
Conclusion: There is no correlation between traditional and premium sausage and the use of gut casing.
Source: Conquest Market Research - Base: All respondents